In order to understand employee attitudes, the DQ-IDC survey of 2003 broke down important satisfaction parameters into 56 different questions for IT hardware & IT Services sector employees. A separate survey was conducted for Backoffice and Call Center employees.
Sarita Rani & TV Mahalingam in Bangalore Analysis by Tirthankar Sen, IDC India
This story first appeared in Dataquest Vol XXI No 16 Special Issue of August 31, 2003, pp 82-96 as part of the IT's Best Employers (See Here)
I believe a survey like this is imperative for post-Covid work-from-home employees. We are entering a new phase of workforce dynamics, whose effects on work, employees and work-life balance have not been captured in any systematic way at all.
Note 1: Where online images are missing, they have been replaced with data from the physical issue of Dataquest August 31, 2003
Some Take-Aways
Statement with Highest Strongly Agree Score:
Statements with Lowest Strongly Agree Scores:
Two Surprising Contenders for Low Scores:
Brief Methodology Note
Medians are calculated for an overall assessment of the industry’s performance on each question and therefore each parameter. Based on this, for instance, the industry as a whole got the highest scores on company culture and people and the lowest on salary and appraisal systems.
However, the key score to watch out for is the “most satisfied” score. It means that the strength of a specific company is judged by how many of its employees are most satisfied on any attribute — rather than on how the average for a company turns out. Reason: it is a measure of the intensity of employee engagement with the company.
As a result, all rankings of companies in the statements given below are based on “Most Satisfied” or “Strongly Agree”, scores only. Base : 1000 Respondents
Company Rankings - How the Top 20 Best Employers of Indian IT do on various Satisfaction Parameters
Effects of Recession - 2001 to 2003
Top Reason for joining a company - Weighted Score on a 10 Point Scale
Ends
Note
We had been doing smaller HR surveys from 2001, but this extended survey was first designed in 2002 by me and Prasanto at DQ, with IDC. When the first Top 20 Best Employers Survey for India IT companies was received rather enthusiastically, in 2003 we also did a separate one for back-office and call center companies who had their own unique issues.
Links to Original Archives
Comments